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New Channel Media specialises in applying a documentary style to video content for drivers, teams, sponsors, and race organisers.

Our productions are used to build awareness, generate demand, and maintain viewer engagement.

Average Weekly Video Views



Full-service production with collaborative planning tools and experienced direction.

We pioneered the “micro-crew” approach to production by bringing the latest technology to every project. This allows us to get very close to the subject without getting in the way.



Everything we shoot has our agreed shotlist and the edit in mind.

Assembling motion, sound and graphic elements in to an engaging, compelling story designed to capture the attention of your target audience. Regional cultural needs are accommodated.



Your story is ready to tell. Now let’s get the story in front of your fans and customers.

The majority of our work is for online distribution via mainstream channels such as Netflix, Amazon Prime and Apple TV and YouTube. We can provide full distribution and promotion support.

There is one quality that we aim to prioritise in our productions: AUTHENTICITY.  To this end, we are developing our own TV-specific business unit, dedicated to authentic coverage of endurance racing events and stories.  RACE24TV is working with selected teams and drivers to build compelling content for fans and sponsors.  For more information, please contact us.


To discover more about our approach to effectively telling your story, download our brochure.


  • Historic Sports Car Club
  • Richard Mille Racing Team
  • Telcel
  • Infinitum
  • Claro
  • Oreca
  • Duqueine Engineering
  • IDEC Sport
  • DragonSpeed
  • Jackie Chan DC Racing
  • Omologato Watches
  • Jota Sport
  • Racing Team India
  • Risi Competizione
  • Masters Historic Racing
  • Jennie Gow Webinars
  • Kloc Uhrwerk
  • Pentus Racing Academy
  • Driving Koncept
  • Viraver
  • PepsiCo
  • NASA
  • SAP
  • Motorola
  • Greenpeace
  • E3
  • Veritas
  • CBS
  • The Learning Annex
  • Velocity Magazine
  • Race Magazine
  • Race Car Engineering
  • Autowebbb
  • AOL Motoring
  • Wired Magazine
  • PR Week
  • Motor Sport
  • Haymarket Publications
  • Conde Nast Publications
  • Business Week
  • Newsweek
  • Race Media:Digital Publications
  • Information Week
  • Haynes Publishing
  • Time Magazine
  • Chicago Tribune
  • New York Times Motoring Supplement
  • Financial Times
  • GQ
  • Houston Chronicle (petrochemical feature)
  • Forbes
  • Fortune
  • Die Welt
  • Der Spiegel
  • La Monde
  • Le Parisien
  • La Tribune
  • Inc. Magazine
  • Henley Media
Over the past few years, there has been a significant increase in behind the scenes access to drivers, teams, racing series and sponsors. Fans want to know more about the sport, the people, the venues, and how it all works. Video, used well, will help you make a stronger connection with your audience, while reinforcing sponsor appeal and securing compelling opportunities.

High quality video production needn’t be costly to you. New Channel Media has developed budgeting models to meet a broad variety of needs and revenue acquisition expectations.

With many years of experience in developing commercial, corporate and documentary video productions for European, Asian and American clients, we know what it takes to capture an audience’s attention, generate demand, and maintain loyalty. Twenty years working in high-tech sales and marketing has perfected our ability to deliver a strong message.

Mainstream, iconic imagery is complimented by a creative, artistic viewpoint that establishes your personal and professional brand.

Whether it’s a 1 minute ad featuring a sponsor, a series of 5 minute segments for a social media channel, or 3 x 45 minute programs for global distribution, New Channel Media has the resources and experience to deliver.

Download Your Free Guide to Brand-Building in Motorsport

New Channel Media is located on the doorstep of Silverstone Circuit in the UK. We are always happy to meet with you at Silverstone by appointment only. You will more likely find us at London Heathrow or at a race track. We are happy to invest time to meet with you in person – just give us a bit of notice.

We can also meet via a Zoom conference call and stay in touch through WhatsApp.  Contact us for details.

2021 Programs Include:

24H of Le Mans

European Le Mans Series

World Endurance Championship

Masters Historic Racing

Historic Sports Car Club Series