Select Page
 

TELLING THE STORIES BEHIND THE SPEED

G
New Channel Media specialises in applying a documentary style to video content for drivers, teams, sponsors, and race organisers.

Our productions are used to build awareness, generate demand, and maintain viewer engagement.

We create content for distribution via social media, video-streaming channels, advertising, digital broadcast and private screenings.

As we get closer to the dates of top events, demand for our services outweighs our resources, so please don’t wait to make your video production plans for your racing season.  Contact us today.

%

Le Mans Teams Using Pro Video

Average Weekly New Channel Media Video Views

Days to 24H of Le Mans 2022

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

VIDEO PRODUCTION

VIDEO PRODUCTION

Full-service production with collaborative planning tools and experienced direction.

We pioneered the “micro-crew” approach to production by bringing the latest technology to every project. This allows us to get very close to the subject without getting in the way.

POST PRODUCTION

POST PRODUCTION

Everything we shoot has our agreed shotlist and the edit in mind.

Assembling motion, sound and graphic elements in to an engaging, compelling story designed to capture the attention of your target audience. Regional cultural needs are accommodated.

DISTRIBUTION

DISTRIBUTION

Your story is ready to tell. Now let’s get the story in front of your fans and customers.

The majority of our work is for online distribution via mainstream channels such as Netflix, Amazon Prime and Apple TV and YouTube. We can provide full distribution and promotion support.

There is one quality that we aim to prioritise in our productions: AUTHENTICITY.  To this end, we are developing our own TV-specific business unit, dedicated to authentic coverage of endurance racing events and stories.  RACE24TV is working with selected teams and drivers to build compelling content for fans and sponsors.  For more information, please contact us.

NEW CHANNEL MEDIA - TELLING THE STORIES BEHIND THE SPEED

To discover more about our approach to effectively telling your story, download our brochure.

ENGLISH VERSION              FRENCH VERSION

DOWNLOAD
IT’S ALL ABOUT CONTENT

The better the story you can tell, the more attention you will attract.  And, like it or not, the brand of individual drivers, teams, sponsors and organisers is what keeps fans engaged, and great branding requires constant nurturing.

New Channel Media will provide you the video coverage required to keep your brand top of mind. Here are three examples of New Channel Media content that can be created for you:

SOCIAL MEDIA

Up to five video clips over a race weekend, each of 30 seconds to one minute, ideal for posting to Instagram, TikTok or similar social media services.

RACE RECAP

A 3 – 5 minute recap of your race weekend featuring specific drivers, teams, cars and sponsors.  Ideal for YouTube , Facebook, LinkedIn and team websites.

SEASON RECAP

10 – 20 minutes of coverage from a complete season including interviews, results, off-track footage. Perfect for video streaming services and team websites.

New Channel Media uses Sony video cameras exclusively for all primary content capture. With form factors to suit on-track shooting as well as the more confined spaces found around the pitlane, the Sony FX9 and Sony FX3 offer full-frame sensor quality with phenomenal focusing capabilities and ISO range.

Sony Professional Filmmaking Support ensures our motor sport clients receive World class service in any situation.

PROJECTS COMPLETED
DISTRIBUTED/FEATURED
  • Historic Sports Car Club
  • Richard Mille Racing Team
  • Telcel
  • Infinitum
  • Claro
  • Oreca
  • Duqueine Engineering
  • G-Drive Racing by APR
  • IDEC Sport
  • DragonSpeed
  • Jackie Chan DC Racing
  • Omologato Watches
  • Jota Sport
  • Racing Team India
  • Risi Competizione
  • Masters Historic Racing
  • Jennie Gow Webinars
  • Kloc Uhrwerk
  • Pentus Racing Academy
  • Driving Koncept
  • Viraver
  • PepsiCo
  • NASA
  • SAP
  • Motorola
  • Greenpeace
  • E3
  • Veritas
  • CBS
  • The Learning Annex
  • Canal +
  • Velocity Magazine
  • Race Magazine
  • Race Car Engineering
  • Autowebbb
  • AOL Motoring
  • Wired Magazine
  • PR Week
  • Motor Sport
  • Haymarket Publications
  • Conde Nast Publications
  • Business Week
  • Newsweek
  • Race Media:Digital Publications
  • Information Week
  • Haynes Publishing
  • Time Magazine
  • Chicago Tribune
  • New York Times Motoring Supplement
  • Financial Times
  • GQ
  • Houston Chronicle (petrochemical feature)
  • Forbes
  • Fortune
  • Die Welt
  • Der Spiegel
  • La Monde
  • Le Parisien
  • La Tribune
  • Inc. Magazine
  • Henley Media
STORY-TELLING
BRAND-BUILDING
Over the past few years, there has been a significant increase in behind the scenes access to drivers, teams, racing series and sponsors. Fans want to know more about the sport, the people, the venues, and how it all works. Video, used well, will help you make a stronger connection with your audience, while reinforcing sponsor appeal and securing compelling opportunities.

High quality video production needn’t be costly to you. New Channel Media has developed budgeting models to meet a broad variety of needs and revenue acquisition expectations.

With many years of experience in developing commercial, corporate and documentary video productions for European, Asian and American clients, we know what it takes to capture an audience’s attention, generate demand, and maintain loyalty. Twenty years working in high-tech sales and marketing has perfected our ability to deliver a strong message.

Mainstream, iconic imagery is complimented by a creative, artistic viewpoint that establishes your personal and professional brand.

Whether it’s a 1 minute ad featuring a sponsor, a series of 5 minute segments for a social media channel, or 3 x 45 minute programs for global distribution, New Channel Media has the resources and experience to deliver.

Download Your Free Guide to Brand-Building in Motorsport

Click Here
New Channel Media works regularly with race organisers of some of the World’s leading and most popular race series, with accredited crew in attendance.
MICHAEL FOX – CEO, NEW CHANNEL COMMUNICATIONS LTD.

More than 35 years of photography and video production/editing experience, with over 20 years in professional roles. Started racing karts at age 14. Worked for the Rothmans Rally Team in 1980/81 (World Championship winners with Ari Vatanen and Dave Richards). Offered a role with David Price’s Formula 3 team for 1982.

Focused on the effective and differentiated promotion of drivers, teams, sponsors, and racing series, utilising rich content delivered via digital communication platforms for still photography and television.

I bring a documentary style of photography, video production, and editorial to international motorsport, and motor racing at all levels. My clients benefit from creative audience engagement that helps them stand out from the crowd.

My aim is to ensure every image I shoot and submit can tell a story in its own right. With video, I aim to effectively deliver concise messaging inside the average audience attention span. And with editorial, my style is conversational, engaging, and easy to read.

New Channel Media is located on the doorstep of Silverstone Circuit in the UK. We are always happy to meet with you at Silverstone by appointment only. You will more likely find us at London Heathrow or at a race track. We are happy to invest time to meet with you in person – just give us a bit of notice.

We can also meet via a Zoom conference call and stay in touch through WhatsApp.  Contact us for details.